Font Color options, are for Artisan Series Deluxe Dog collars Only.

As shown below,
 ​ Pick either "Classic" which is blank to match the dye color of the collar itself. Or "Bold" which is the font dyed black. The classic catches the dye and still can be read, since the font is carved into the leather, whereas the bold black is hand dyed brush onto the carved lettering. Both options have a great look and both options are still for the hand carved option.